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PB2A Parts 3-5

If I business were to go on a downtrend, what options would they take in order to minimize profit loss?

 How much growth would a business get if they were to operate and expand into further countries?

 What is the most effective launch resource businesses use in order to introduce a new product that will engage a lot of new customers?

 How can technology be used in order to add benefits to the current business and make it grow?

 What strategies do businesses take in order to start from scratch and how much time do owners need to put in for increasing returns?

 Business
Marketing
Corperate
Management
Retail
Strategies
Consumers
Assets
Credit
Investment
Trends
Risks
Growth
Profit

  • Abbott, Julie. "Does Employee Satisfaction Matter? A Study to Determine Whether Low Employee Morale Affects Customer Satisfaction and Profits in the Business-to-Business Sector." Journal of Communication Management, vol. 7, no. 4, 2003, pp. 333-339.
    Richards, Keith A., and Eli Jones. "Customer Relationship Management: Finding Value Drivers." Industrial Marketing Management, vol. 37, no. 2, 2008, pp. 120-130.
    Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Business Markets." Journal of Marketing Research, vol. 41, no. 4, 2004, pp. 433-447.
    Musalem, Andrés, and Yogesh V. Joshi. "How Much should You Invest in each Customer Relationship? A Competitive Strategic Approach." Marketing Science, vol. 28, no. 3, 2009, pp. 555-565.
    Persson, Andreas, and Lynette Ryals. "Customer Assets and Customer Equity: Management and Measurement Issues." Marketing Theory, vol. 10, no. 4, 2010, pp. 417-436.



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